Iyo Absolute Beginner's Guide kuGoogle Analytics

Kana iwe usingazive kuti Google Analytics chii, usati waiisa pawebhusaiti yako, kana kuiisa asi usambotarisa data rako, saka iyi positi ndeyako. Kunyange zvazvo zvakaoma kuti vakawanda vatende, kuchine mawebhusaiti asiri kushandisa Google Analytics (kana chero analytics, yenyaya iyoyo) kuyera traffic yavo. Mune ino positi, isu tichatarisa kuGoogle Analytics kubva kune yakakwana yekutanga maonero. Nei uchichida, sei kuchiwana, mashandisiro azvo, uye magadzirirwo kumatambudziko akajairika.

Nei muridzi wese wewebhusaiti achida Google Analytics

Une blog here? Iwe une static webhusaiti? Kana mhinduro iri hongu, ingave ndeyekushandisa pachako kana bhizinesi, saka unoda Google Analytics. Heano mashoma emibvunzo yakawanda pamusoro pewebhusaiti yako yaunogona kupindura uchishandisa Google Analytics.

  • Vangani vanhu vanoshanyira webhusaiti yangu?
  • Vaenzi vangu vanogara kupi?
  • Ini ndinoda webhusaiti-inoshamwaridzana webhusaiti?
  • Ndeapi mawebhusaiti anotumira traffic kune yangu webhusaiti?
  • Ndeapi matekiniki ekushambadzira anotyaira traffic yakawanda kune yangu webhusaiti?
  • Ndeapi mapeji pawebhusaiti yangu anonyanya kufarirwa?
  • Vangani vashanyi vandakashandura kuita vanotungamira kana vatengi?
  • Vashanyi vangu vanoshandura vakabva kupi uye kuenda pawebhusaiti yangu?
  • Ndingavandudza sei kumhanya kwewebhusaiti yangu?
  • Ndeapi mablog emukati anonyanya kufarirwa nevashanyi vangu?

Kune mizhinji, mizhinji mibvunzo yekuwedzera iyo Google Analytics inogona kupindura, asi iyi ndiyo inonyanya kukosha kune vazhinji varidzi vewebhusaiti. Iye zvino ngatitarisei kuti ungawana sei Google Analytics pawebhusaiti yako.

Maitiro ekuisa Google Analytics

Kutanga, iwe unoda Google Analytics account. Kana iwe uine yekutanga Google account yaunoshandisa kune mamwe masevhisi seGmail, Google Drive, Google Calendar, Google+, kana YouTube, saka iwe unofanirwa kuseta yako Google Analytics uchishandisa iyo Google account. Kana kuti iwe uchada kugadzira imwe itsva.

Iyi inofanira kunge iri Google account yaunoronga kuchengeta nekusingaperi uye iyo iwe chete unokwanisa kuwana. Iwe unogona kugara uchipa mukana kuGoogle Analytics kune vamwe vanhu pasi pemugwagwa, asi haudi kuti mumwe munhu ave nekutonga kwakazara pamusoro payo.

Zano guru: usarega chero munhu wako (web web designer, web developer, web host, SEO munhu, etc.) kugadzira webhusaiti yako yeGoogle Analytics account pasi peGoogle account yavo kuitira kuti vagone "kukutarisira" iwe. Kana iwe nemunhu uyu mukagovana nzira, ivo vachatora yako Google Analytics data navo, uye iwe uchafanirwa kutanga zvese.

Gadzirisa account yako nemidziyo

Paunenge wava neGoogle account, unogona kuenda kuGoogle Analytics wodzvanya bhatani Saina muGoogle Analytics. Iwe unozokwaziswa nematanho matatu aunofanira kutora kuti uise Google Analytics.

Mushure mekudzvanya bhatani reKunyoresa, unozadza ruzivo rwewebhusaiti yako.

Google Analytics inopa hierarchies kuronga account yako. Unogona kuva neakaundi eGoogle Analytics anosvika zana pasi peakaundi imwe yeGoogle. Iwe unogona kuve neanosvika makumi mashanu webhusaiti zvivakwa pasi peakaundi imwe yeGoogle Analytics. Iwe unogona kuve neanosvika makumi maviri neshanu maonero pasi peimwe webhusaiti nzvimbo.

Heano mashoma ezviitiko.

  • NYAYA 1: Kana iwe uine webhusaiti imwe chete, iwe unongoda imwe Google Analytics account ine imwe webhusaiti webhusaiti.
  • NYAYA 2: Kana uine mawebhusaiti maviri, senge yebhizinesi rako uye imwe yekushandisa kwako wega, ungangoda kugadzira maakaundi maviri, uchipa imwe "123Business" uye imwe "Personal". Ipapo iwe unozomisa bhizinesi rako webhusaiti pasi peiyo 123Business account uye yako webhusaiti webhusaiti pasi peYako account account.
  • CHINHU CHECHITATU: Kana uine mabhizimisi akati wandei, asi asingasviki makumi mashanu, uye rimwe nerimwe rawo rine webhusaiti imwe chete, ungada kuaisa ese pasi peBusiness account. Wobva waita Yega account yemawebhusaiti ako.
  • MITIRO 4: Kana uine mabhizinesi akati wandei uye rimwe nerimwe rawo riine akawanda mawebhusaiti, kune anodarika makumi mashanu ewebhusaiti, ungangoda kuisa bhizinesi rega rega pasi peakaundi yaro, senge 123Business account, 124Business account, zvichingodaro.

Hapana nzira dzakarurama kana dzisiridzo dzekumisikidza account yako yeGoogle Analytics — ingori nyaya yekuti unoda kuronga sei masaiti ako. Unogona kugara uchitumidzazve maakaundi ako kana zvivakwa munzira. Ziva kuti haugone kufambisa chivakwa (webhusaiti) kubva kune imwe account yeGoogle Analytics kuenda kune imwe-iwe unofanirwa kuseta chivakwa chitsva pasi peakaundi nyowani uye kurasikirwa nenhoroondo yedata yawakaunganidza kubva kune yekutanga nzvimbo.

Kune mhedziso yegwaro rekutanga, isu tichafunga kuti une webhusaiti imwe chete uye unongoda imwe chete maonero (iyo yakasarudzika, ese data maonero. Iyo setup inotaridzika seizvi.

Pazasi peizvi, iwe uchave nesarudzo yekugadzirisa uko data rako reGoogle Analytics rinogona kugoverwa.

Isa kodhi yako yekutevera

Kana wapedza, iwe unozodzvanya bhatani Tora Tracking ID. Iwe uchawana popup yeGoogle Analytics mitemo nemamiriro, izvo zvaunofanira kubvumirana nazvo. Ipapo iwe unowana yako Google Analytics kodhi.

Izvi zvinofanirwa kuiswa pamapeji ese pane yako webhusaiti. Iko kuiswa kunoenderana nerudzi rwewebhusaiti yaunayo. Semuenzaniso, ndine webhusaiti yeWordPress pane yangu domain ndichishandisa iyo Genesis Framework. Iyi dhizaini ine yakananga nzvimbo yekuwedzera musoro uye footer zvinyorwa kune yangu webhusaiti.

Neimwe nzira, kana uine WordPress pane yako dura, unogona kushandisa Google Analytics neYoast plugin kuti uise kodhi yako zviri nyore zvisinei kuti ndeipi dingindira kana chimiro chauri kushandisa.

If you have a website built with HTML files, you will add the tracking code before the </head> tag on each of your pages. You can do this by using a text editor program (such as TextEdit for Mac or Notepad for Windows) and then uploading the file to your web host using an FTP program (such asFileZilla).

Kana iwe uine Shopify e-commerce chitoro, iwe unoenda kune yako Online Store marongero uye unamira mune yako yekutevera kodhi painotsanangurwa.

Kana iwe uine bhurogi paTumblr, iwe unoenda kune yako blog, tinya bhatani Rongedza Theme kumusoro kurudyi kweblog rako, wobva waisa chete Google Analytics ID muzvirongwa zvako.

Sezvauri kuona, kuiswa kweGoogle Analytics kunosiyana zvichienderana nepuratifomu yaunoshandisa (content management system, muvaki webhusaiti, e-commerce software, nezvimwewo), dingindira raunoshandisa, uye mapulagi aunoshandisa. Iwe unofanirwa kuwana mirairo iri nyore yekuisa Google Analytics pane chero webhusaiti nekutsvaga pawebhu papuratifomu yako + maitiro ekuisa Google Analytics.

Ronga zvinangwa

Mushure mekuisa kodhi yako yekutevera pawebhusaiti yako, iwe unozoda kumisikidza diki (asi inobatsira kwazvo) kurongedza mune yako webhusaiti mbiri paGoogle Analytics. Uku ndiko kuseta Zvinangwa zvako. Unogona kuzviwana nekudzvanya pane Admin link kumusoro kweGoogle Analytics yako wobva wadzvanya pane Zvinangwa pasi pewebhusaiti yako Yekutarisa column.

Zvinangwa zvinoudza Google Analytics kana chimwe chinhu chakakosha chakaitika pawebhusaiti yako. Semuenzaniso, kana iwe uine webhusaiti yaunogadzira inotungamira kuburikidza nefomu rekuonana, iwe unozoda kuwana (kana kugadzira) peji rekutenda iro vashanyi vanopera kana vangoendesa ruzivo rwavo. Kana, kana iwe uine webhusaiti yaunotengesa zvigadzirwa, iwe unozoda kuwana (kana kugadzira) yekupedzisira yekutenda kana peji yekusimbisa kuti vashanyi vauye kana vapedza kutenga.

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Nguva yekutumira: Aug-10-2015
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